Money Now Determines Success Of A Song In Nigerian Music Industry – Rapper Reminisce

Nigerian rapper Remilekun Abdulkalid Safaru, better known as Reminisce, has raised concerns about the increasing influence of money in shaping the success of songs in the music industry.

Speaking on a recent podcast, the rapper lamented the shift from prioritising talent and quality music to favoring financial backing.

According to him, “The game has now changed to another phase. The phase where you now have to spend money to get hits.

Money now produces hits not music anymore. That’s the phase we are in now. Whatever song you see [popping], go ask what the marketing budget was.

That’s what determines how big a song is. It’s no longer just music anymore.”