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MTV Shuga Naija Auditions Starts tomorrow – How to be Cast

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It’s fun filled to appear on the television for a show like #BBNAIJA and the likes. It may thriles your mind that the Pan African TV series will also be making a return which is to follow by imnediate audition tomorrow.

In our quest to keep you exceptionally inform with adequate and editor approved news and updates  we think it’s important to keep you on the know about the audition in order not to fall victim of scam as it’s always been.

What you need to know about MTV Shuga Naija Auditions coming up tomorrow

Naijpost has through zibrabewsonline gathered earlier the under listed note for those interested in the Auditions. It is therefore very important to study carefully.

When and Where Is It Happening?

The campaign kicks off with open auditions, which will be held tomorrow at Classique Event Centre, Oregun Ikeja. MTV Shuga Naija would-be actors will be judged by a diverse range of industry experts, and selected based on their acting skills and originality.

Who Is Organizing MTV Shuga Naija?

MTV Shuga Naija is a multi-sectoral partnership involving the MTV Staying Alive Foundation and is funded by the Bill & Melinda Gates Foundation, and is also supported by MTV Base Africa and United Nations Population Fund (UNFPA). This year’s MTV Shuga Naija TV and radio campaign welcomes award-winning director Tope Oshin as producer. Known for setting the pace for female directors in the Nigerian movie industry, she has earned accolades for her amazing portfolio, featuring movies including, ‘Fifty’, ‘Wedding Party 2’ and most recently, ‘Up North.’

What if I don’t have all day?

To save time and beat the queues, applicants who have pre-registered via EventBrite prior to the auditions stand a chance to be fast-tracked upon arrival at the venue on audition day. Budding actors are encouraged to engage with MTV Shuga Naija via our social platforms @mtvshuganaija on Facebook and Twitter and @mtvshuganaija_ on Instagram using the hashtag #MTVShugaNaijaAuditions How cool is that?

What Are The Requirements For The Audition?

Auditions are open to Nigerian residents aged 18+ and will run from 8am until 6pm. Participants will be required to provide one head shot photograph (minimum size 4×6 inches) and a form of photo identification, such as a passport, driver’s license, national ID card or student ID card.

Nelly Agwu is an educationist, a Blogger, graduate of History. Very dynamic and a realist. A mouthpiece of the oppressed. Easy going and a Philanthropist.

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President Muhammadu Buhari Commissions $2.5bn Dangote Fertiliser Plant In Lagos

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Dangote Fertiliser Plant.

President Muhammadu Buhari has commissioned the Dangote Fertiliser Plant in the Ibeju-Lekki area of Lagos.

He inaugurated the multi-billion dollar facility on Tuesday at an event well attended by many political, traditional, and religious leaders, as well as key members of the private sector from various parts of the country.

They include the President of the Senate, Ahmad Lawan; Speaker of the House of Representatives, Femi Gbajabiamila; Chairman of the Nigeria Governors’ Forum, Kayode Fayemi; as well as members of the forum including Babajide Sanwo-Olu (Lagos), Darius Ishaku (Taraba), and Badaru Abubakar (Jigawa).

President of Dangote Group, Aliko Dangote; Deputy Secretary General of the United Nations, Mrs Amina Mohammed; the Vice-Chairman of Channels Media Group, Mrs Olusola Momoh; Governor of the Central Bank of Nigeria (CBN), Godwin Emefiele; as well as former Lagos State Governor, Bola Tinubu, were among the dignitaries present at the event.

President Buhari inaugurated the facility as part of activities lined up for his working visit to Lagos. He was also billed to inaugurate the newly built terminal at the Dangote Refinery and the Lekki Deep Sea Port.

The Dangote Fertiliser Plant is Africa’s largest granulated urea fertiliser complex. It occupies 500 hectares of land in the Lekki Free Trade Zone and was built at about $2.5 billion.

It is expected to help Nigeria retain $125 million in import substitution and provide $625 million from exports of products from the fertiliser plant.

While Nigeria is estimated to need about five to seven million metric tonnes of fertiliser per annum amid its current level of fertiliser consumption which is 1.5 million metric tonnes, the Dangote fertiliser complex was established to produce three million metric tonnes of urea fertiliser per annum in its first phase.

In the course of its construction, the complex is said to have provided about 5,000 direct and indirect jobs in all categories, an additional 5,000 jobs within the community, as well as created 500 permanent jobs.

Secured Future

In his speech before commissioning the facility, President Buhari was delighted that the plant would further advance his administration’s drive towards achieving self-sufficiency in food production in the country.

“I commend the Chairman, Board, and Management of Dangote Industries Limited for their business initiative in building this plant to reduce our dependence on importation of fertiliser, create jobs on a massive scale, increase the inflow of  foreign exchange and accelerate economic growth,” he said.

“This new plant is a testament to the widely acknowledged patriotism of Aliko Dangote and the leadership of Dangote Industries Limited. It also demonstrates their commitment to the socio-economic development of our country and the wellbeing of our people “I am confident that the investment in this plant will replicate the group’s earlier exploit in the cement sector where Dangote Cement holds the enviable record as our continent’s largest cement producer with footprints in 10 other African countries. The group’s investment in integrated cement plants, spanning the value chain from quarry to bagging has effectively ended Nigeria’s dependence on imported cement products.”

According to the President, Dangote Industries Limited, along with several other subsidiaries, has created thousands of jobs across the country.

He described the company as the second biggest employer of labour in Nigeria after the Federal Government, stressing the importance of job creation by private sector operators to national security.

Rise Of Agropreneurs

President Buhari stated, also stands to gain extensively in earnings of foreign exchange from the excess production and export from the plant.

“I am informed that you have already started exporting to other countries, including the United States, India, and Brazil,” he said. “The coming on stream of the plant is creating huge opportunities in the areas of job creation, trade, warehousing, transport, and logistics.

“This will create significant wealth, reduce poverty, and help in securing the future of our nation. In the agriculture sector, another focal point of our economic policy, we expect a boom as fertiliser is now readily available in greater quantities and better quality.

“Many Nigerians who hitherto practised subsistence farming because of the inability of necessary inputs can now take up agriculture as a business.  We expect the rise of a new breed of agro-preneurs who will add value to farming and make the nation self-sufficient in food production.”

President Buhari assured Nigerians that his government would remain focused on providing an enabling environment for the private sector to thrive.

He also promised that they would continue to improve on infrastructure, power, and security, as well as enact relevant laws and regulations that would drive investment in the economy.

Tackling Youth Restiveness

In his speech, the President of Dangote Group, Aliko Dangote, believes the plant will make Nigeria self-sufficient in fertiliser production, with excess capacity to export to other African markets and the rest of the world.

He described its commissioning as very historic, saying it is the largest granulated urea plant in Africa and the second-largest in the world.

Africa’s richest businessman hinted that the plant would help Nigeria retain about $125 million in import substitution and provide $625 million from exports of its products.

“It is an ambitious developmental project which will drastically reduce the level of unemployment and youth restiveness in this country, through the direct and indirect employment,” he said.

“Our goal is to make fertiliser available in sufficient quantities and quality for our teeming farmers in achieving greater agricultural outputs and to help realise this potential, we are rolling out initiatives that will transform the agriculture sector including services for all small and medium-scale farmers.”

Dangote informed the audience at the event that the plant has established well-equipped soil testing laboratories to ensure appropriate fertiliser blends were applied to specific soil and crop types.

Source (Channels Television)

 

 

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AIR PEACE SHOULD STOOP TO CONQUER IN KANO STATE –Chido Nwakanma

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It was stunning to read on many platforms people urging Air Peace Airlines and its chairman to adopt a gung-ho approach in missed flights by the Emir of Kano. It is unhelpful to the airline. The critical issues involved include aviation practice, a penchant for flight delays becoming a negative rap, business interest and cultural communication.

 

A. AVIATION PRACTICE. People in the industry confirm that airlines delay flights in case of delays of the connecting flight. It would not be unusual for Air Peace to have done so for its passengers, regardless of the status. It would have been better if it did BECAUSE OF THE STATUS of the person who requested it. Prince Bayero claimed friendship with the Air Peace chairman as a former pilot and waved the status of the Emir of Kano. Unfortunately, a partisan supposedly speaking in favour of the airline has testified that Air Peace once delayed a flight for his entourage on a peace mission! It turns out the Emir and his people did not buy a connecting flight. They booked Banjul-Lagos and Lagos-Kano separately. Nevertheless.

B. PROCLIVITY FOR FLIGHT DELAYS. Air Peace Airline has become notorious for flight delays on local and international routes. It should not be grandstanding on this score. Last year, it recorded 55% flight delays. It is not a good record, whatever the reasons. Too many of its passengers have harrowing experiences to share.

C. BUSINESS INTEREST. A fundamental rule in marketing and communication states that the customer is always right. Rule 2 affirms, “When the customer is wrong, refer to Rule 1.” It was poor handling of a bad situation for Air Peace to engage in an exchange of news releases on the matter with the Kano prince. It is particularly so when it occasioned the delay in the first instance. What happened to a phone call once the fellow issued a news release trying to draw blood? Make no mistake: Prince Isa Bayero seeks to damage Air Peace. He complained to the regulator DEMANDING punishment then went to the media. What a friend.

D. CULTURAL COMMUNICATION. Intercultural communication is a big issue for businesses and individuals in our increasingly interconnected world. An enormous company such as Air Peace should have acute cultural sensitivity. So, a Kano prince wants to throw the status of their Emir into the mix of a business wrangle? Humour them. Honour them. Handle with circumspection.

E. Air Peace should stoop to conquer. Air Peace should send a high-powered team to Kano. It may not include Mr Onyema. Or Mr Onyema may get First Class chiefs from various parts of Nigeria to go with him, underlining the fact that it is a national airline. He could even get from Ghana and Sierra Leone. International airline. Humour and honour the Emirate and people of Kano. Make the Emir of Kano a Special Class passenger. Offer him privileges for the next three months. It is a business promotion.

F. SUSTAINABILITY. The airline should focus on continued growth and not flex egos with any customer. Air Peace should ignore those beating ethnic drums on both sides. The best practice is not to fight your customer and it applies to airlines as well as the corner shop.

 

By Chido Nwakanma, A PR Expert based in Lagos.

 

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WHY WE CELEBRATE EMEKA OPARAH AS VP COMMS AND CSR AIRTEL AFRICA BY CHIDO NWAKANMA

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Mr Emeka Oparah

The high decibel celebration of Emeka Oparah as Vice President of Communication and Corporate Social Responsibility Airtel Africa is helpful and heartwarming.
Oparah’s elevation to the high office has richer and broader significance than the social optics. It is a milestone and forerunner in the public relations arm of Nigerian IMC.
As VP Comms and CSR Airtel Africa, Oparah will coordinate Airtel’s reputation management in 14 countries. He is the director to whom other directors report.
Emeka Oparah is now the highest-ranked public relations executive in Nigeria. He joins the pantheon of greats such as Sir Alex Nwokedi, Mazi Mike Okereke, who the Public Relations Society of America recognised with a lifetime achievement award, Victor Ogundipe, who changed bank public relations in Nigeria, and Prof Pat Utomi, who bestrode public relations at Volkswagen of Nigeria and rose to the top executive post.
Before him were Obi Emekekwue at Afriexim Bank and Victor Oladokun at the AfDB.
There are many others. The difference is that they all managed in-country operations. Oparah’s is continental.

Emeka’s work at Airtel is compelling justification. In appraisal terms, he scores Exceeds.
What did Emeka Oparah do at Airtel?
He deployed PR as the lodestar in the IMC mix. During many seasons, the efficacious public relations of Airtel gave it more share of voice than its budget could fetch. He was first-line and upfront in building the Airtel brand and its previous incarnations. They include Econet Wireless, Vmobile, Celtel, Zain and Airtel.
Oparah grew his portfolio to the highest level in the Career Roadmap as outlined by the International Association of Business Communicators (IABC). The steps are Foundation, Generalist/Specialist, Strategic Advisor and Business Leader.
IABC says, “A Business Leader plays a crucial role in shaping the organisation’s future by advocating for promising people, programs, and ideas that align with the organisation’s direction. They lead the application of the principles within their organisation and hold the leadership to account. They have developed competence in several areas and are well-regarded in the profession, often operating in a global, national, or regional role. They effectively represent the organisation on critical strategic issues and contribute counsel, coaching and function at a peer level with other senior executives.”
As a business leader, Oparah contributed several times to get the best possible deals for Airtel by deploying his rich Rolodex and networking. One instance was a confluence of need and opportunity. The company needed to pass cables through Lekki Phase 1 to its data centre. The residents association would not hear of it. The alternative would cost millions of dollars. Oparah activated his network, found that the association had a pressing need to equip the Police Station and got Airtel to back them as CSR and community relations. The association reciprocated. It was one blow, seven akpus in a positive sense.
This man works hard and plays hard. His trajectory is a lesson in Managing Your Senior Direct Report. He successfully managed about seven CEOs, handling their peculiarities while focused on the umbrella brand.
Significantly, Emeka Oparah made a case for public relations in corporate management. The Division he led became integral to the direction of the company.
A survey by PRCAN in 2014 under my leadership showed that member agencies offered services in 21 specialisms of public relations. They include advocacy, brand building, behaviour change communication, corporate communication, community relations, consumer PR, crisis and risk communication. Others are digital and social media, documentation, government relations and lobbying, internal relations and employee communication, media relations, reputation management and tracking, research and issues management, CSR and more. My upcoming book has the details!
The Emeka Oparah-led Corporate Comms team at Airtel managed to cram many of these into its armoury.
Under Oparah, Airtel worked harmoniously with external counsel. He managed The Quadrant Company, Blueflower Limited and CMC Connect.
Oparah brings vast experience, knowledge, and exposure to his portfolio. Airtel just made a winning bet. I am confident that he will acquit himself creditably and confirm public relations as a strategic and essential management discipline in this century.
Emeka Oparah deployed his savoir-faire in public relations to build two brands outside of work. They are the clothing line Ethelberts and the social media spoof Mofeto Miracle Church of Latter-Day Saints! Talk about having fun while you work.
God speed, brother. I toast to your success.

Mr Chido formerly of Cadbury, later Taijo Wonukabe, is presently Faculty, Pan Atlantic University, Lekki -Epe campus, Lagos.

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