A South African government official has acknowledged that the country’s ongoing immigration tensions are beginning to harm its reputation across the African continent, with businesses and entertainers reportedly bearing the consequences.
Speaking on the growing controversy, the official said several South African companies operating in other African countries have faced negative reactions linked to perceptions of xenophobia and hostility towards foreign nationals.
According to her, the government has become increasingly concerned about the impact on South Africa’s image and has been engaging with affected businesses while exploring ways to offer support.
The entertainment industry has also not been spared. The official revealed that some South African artists are experiencing cancellations of performances and bookings across Africa, resulting in significant financial losses.
She recounted how one artist contacted her directly to express frustration after all scheduled engagements outside South Africa were reportedly cancelled.
“The artist told me that every booking she had outside South Africa had been cancelled, and that has affected her income significantly,” the official said.
She warned that the situation was gradually tarnishing South Africa’s standing on the continent and making it more difficult to maintain positive relations with neighbouring countries.
The official stressed that the government is working to reassure other African nations that South Africans are not inherently xenophobic and that the actions of a few individuals should not define the country as a whole.
While reaffirming South Africa’s commitment to enforcing its immigration laws, she emphasised that foreign nationals who are legally residing in the country must be protected and treated with dignity.
She also urged communities to reject violence, discrimination and attacks against immigrants, insisting that lawful residents deserve respect regardless of their nationality.
The remarks come amid heightened debate over immigration policies in South Africa and growing concerns about the broader economic and diplomatic consequences of anti-immigrant sentiments.